Strapped for cash or cutting edge technology? The Conservatives have launched a new campaigning website, claiming it the most advanced of its kind since the pre-election Obama site.
MyConservatives.com,aims to simplify the campaigning and fundraising process so that members of the public will find it easier to support the party.
MyConservatives.com, was developed by web agency LBi, and is run by Sam Coates a speech writer for Cameron.
'Micro-fundraising', popular in the charity sector through websites such like Just Giving, will be an important part of the site. Users will be able support local candidates and issues or wider national campaigns. The site will house tools to allow people to set up telephone canvassing systems from home, connect with other supporters, set up campaigns or recruit other activists.
The Conserverative overhauled their web site last year for the first time in some years.
